![]() ![]() ![]() The brand’s Senior Apparel Product Designer, Rod Macintyre, says REV’IT’s core thinking can be understood simply by studying a pocket on the Bowery Jacket versus the Vigor Jacket (above, respectively). The design team achieves this by building on an intrinsically utilitarian approach. REV’IT-a Dutch brand that has stood apart from decades of cartoonish cues in motorbike apparel-provides all the protection a rider needs, while still advancing technology and utility with its latest collections. ![]() Not to mention, styles borrowed from the military can send all the wrong messages. With all the tech needed to protect from sun, rain, wind, debris and the road itself, much of the gear looks almost absurd when riders step three feet from the motorcycle. Motorcycle apparel-which has to be protective, breathable and move with a rider-isn’t just demanding to design, it’s also difficult to make look appealing. ![]()
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May 2023
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